You don't need another art marketing course.
You are an emerging or established artist with a body of work, an exhibition record, a list of private sales, and a hefty helping of ambition.
You need someone who understands what it means to build an art business and career, not just an Instagram following.
You are not a beginner.
You’ve had shows. You’ve done the marketing. You know your way around a mailing list and a studio visit.
As you’ve discovered, most advice aimed at artists still isn’t written for you.
The courses assume you’re starting from zero.
The Instagram tactics assume you want to be beholden to the algorithm.
The checklists assume every artist wants the same career.
What you need is someone with experience who who understands what it takes to build an art career and business in today's challenging landscape.
Someone who can help you get there with a customized plan — not try to squeeze your dreams into an ill-fitting framework.
That’s the work I do.
Alyson Stanfield helps emerging and established visual artists clarify their priorities, create reliable business systems, and chart a clear path forward through private consulting and strategic planning.
Private Consulting
For established artists with big ambitions who want custom strategies
You’re past the early questions. What you need now is a trusted advisor who understands both the art world and the business of running one. That’s what I do.
I’m Alyson Stanfield, and I’ve been working with serious artists for 25 years. Consulting is customized to your situation: from a single session to a multi-month partnership for something bigger.
Let’s see if we’re a fit.
The Next Opening
Coaching group for artists who want to expand their businesses
The Next Opening is for artists who want more: more sales, more recognition, better opportunities, and a stronger position in the art world. You’re not waiting to be discovered, but you’re not interested in hustle culture’s version of ambition.
You make plans, take action, assess results, adjust, and go again. There’s no finish line. Just steady, intentional momentum, and the next opening always in front of you.
The Third Path
Coaching group for working artists opting out of the marketing frenzy
Artists who are done with the hustle and are looking for a different way to be are ready for The Third Path.
You are delightfully focused on the work you do in the studio and don’t want the stress of marketing and constantly looking for new opportunities. You might even be slowing down and considering getting your estate and legacy in shape.
We’re figuring it out together.
After our work together, I have renewed belief in myself and more confidence in my work which led to increasing my prices, elevating my social media with enthusiasm and authenticity, and creating a new body of work with a clearer focus and message.
I feel less fatigue and stress and have a more manageable load of work. I’m not trying to hustle as much. I am able to make fewer paintings that sell at higher prices.
Workshops
On-demand workshops target specific challenges
Get a proven process for focused art business topics—from turning followers into collectors through relationship-building, to creating consistent content that keeps you top of mind, to elevating how your work is perceived and valued.
Each workshop helps you tackle one challenge at a time. These are practical systems you can implement right away and actually use.
Start now.
Hi, I'm Alyson Stanfield
For 25 years I’ve helped hundreds of artists build businesses and gain recognition for their work.
My clients clarify their focus, raise their prices, and attract increasingly prestigious opportunities.
Together we create customized, trusted business systems that can support that growth.
FREE Report: How to Price Your Art
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