You don't need another art marketing course.
You have the work, the experience, and the ambition.
What’s missing is someone who can actually see your situation and help you build the career you want.
You are not a beginner.
You're an emerging or established artist with a body of work you're proud of.
You’ve had shows. You’ve done the marketing. You know your way around a mailing list and a studio visit.
As you’ve discovered, most advice aimed at artists still isn’t written for you.
The courses assume you’re starting from zero.
The Instagram tactics assume you want to be beholden to the algorithm.
The checklists assume every artist wants the same career.
Someone who understands where you are, what you’ve already built, and how to prioritize the next steps customized to your goals.
What you actually need is someone who can see your specific situation.
Someone who understands where you are, what you’ve already built, and how to prioritize the next steps customized to your goals.
Someone who can help you get there without another ill-fitting framework. That’s the work I do.
Alyson Stanfield helps emerging and established visual artists clarify their priorities, create reliable business systems, and chart a clear path forward through private consulting and strategic planning.
Private Consulting
For established artists with big ambitions
You’re past the early questions. What you need now is a trusted advisor who understands both the art world and the business of running one. That’s what I do.
I’m Alyson Stanfield, and I’ve been working with serious artists for over 20 years. Consulting is customized to your situation: from a single session to a multi-month partnership for something bigger.
Let’s see if we’re a fit.
The Next Opening
Coaching group September cohort
The Next Opening is for artists who want more: more sales, more recognition, better opportunities, and a stronger position in the art world. You’re not waiting to be discovered, but you’re not interested in hustle culture’s version of ambition.
You make plans, take action, assess results, adjust, and go again. There’s no finish line. Just steady, intentional momentum, and the next opening always in front of you.
The Third Path
Coaching group October cohort
Artists who are done with the hustle and are looking for a different way to be are ready for The Third Path.
You are delightfully focused on the work you do in the studio and don’t want the stress of marketing and constantly looking for new opportunities. You might even be slowing down and considering getting your estate and legacy in shape.
We’re figuring it out together.
WORKSHOPS
Tools to target specific challenges
Get a proven process for focused art business topics—from turning followers into collectors through relationship-building, to creating consistent content that keeps you top of mind, to elevating how your work is perceived and valued.
Each workshop helps you tackle one challenge at a time. These are practical systems you can implement right away and actually use.
On demand: start now.
FREE Report: How to Price Your Art
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